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Our brand
Our logo
Brand elements
Signage
Contacts
Welcome to our brand toolkit
Our brand
Our unique approach
Our writing style
Our imagery brief
Our history
Our name change
Our logo
Request a logo or fundraising materials
Our secondary logo
National logos
Secondary national logos
Action for Children supporter logo
Clearspace
Standard sizes
Minimum sizes
Logo position
Logo colours
Using the logo with photography
Do's and don'ts
Brand elements
Our colours
Using colour to make text stand out
Colour type chart
Colour and printing
Tints and gradients
Typography
Our primary typeface
Our secondary typeface
Preferred font size
Column grids
Modular grid
Photography
On-brand photos
Using photos
Service users' art
Using Service User art
Illustration
Our line device
The line itself
Using pictures
Frames and borders
Making handwritten typefaces
The endline
Stationery
Email signatures
Microsoft Office templates
Co-branding
If Action for Children is the lead partner
If Action for Children is a joint partner
Co-branded stationery
If Action for Children is a supporting partner
Sub-brands
Getting the proportions right
Do's and don'ts
Positioning the sub-brand
Multimedia
Designing for the web
Signage
Primary signage
Signs for Northern Ireland
Scotland signage
Wales signage
Colour palette and references
Typeface for signage
Arrows and icons
Layout
Co-branded signs
Contacts
Action for Children homepage