As with other all other partnership materials, you must first
determine whether Action for Children is the lead, joint or
supporting partner.
If Action for Children is the lead partner
If Action for Children is the lead partner, the Action for
Children logo should be ranged right and most prominent. The
Project name should be aligned with the top of the Action for
Children logo. The address lines (including any other details)
levelled with the bottom of the Action for Children logo, and to
add lines upwards into negative space.
The Action for Children URL should be ranged on the bottom right
and any other supporting logos on the bottom left.
If Action for Children is a joint partner
If Action for Children is a joint partner, the joint partner
logo should have equal prominence as the Action for Children logo;
therefore they should be sized in proportion or as nearly as
possible.
The Action for Children logo should be placed on the top right,
and the joint partner logo on the top left. The Project and address
lines should be placed in centre of the sign layout (both
vertically and horizontally) but left aligned. The Project name
should not be smaller in height than any other logo on the sign
layout. Only one address line should be included, without the
county or postcode, and the DCSF logo should go to the bottom left.
Finally, the County or Local Authority logo should be placed on
bottom right (the alternative is to have the Action for Children
URL there if no other logo is needed).
Follow all other sizing and spacing rules as per main signage
guidelines, and all 'd' space exclusion zones around Action for
Children logo and around the borders of the sign layout.
When Action for Children is a Supporting
Partner
When Action for Children is a Supporting Partner we should
comply with the lead organisation's brand guidelines. The secondary
Action for Children logo can be used (as in example visual) if this
looks aesthetically better. The exclusion zones and minimum size of
all logos need to be respected.