Do's and don'ts

By now you will be able to tell just how important our logo is to us. In fact, it's our single most important piece of branding. So it is essential it always looks the same, and that it is used following all the rules in the sections above, to the letter. Here are some examples of right ways and wrong ways to use it.

The primary logo should be used where ever possible	Where the use of colour is prohibited the mono logo is used

Do not place the logo in a box or any other shape	Do not rotate or distort the logo	Do not change the colour of the logo

Do not add drop shadows	Do not outline any part of the logo	Do not use tint or screens of colours

Do not rearrange the logo elements	Do not create custom logos by changing the logo text