Our logo

As you can see in our history section, our logo has changed several times over our 140-year history, most recently in 2008. That's an awful lot of history, and you can well imagine that we didn't want to just throw it all away.

We've done this by keeping our two characters and our red colour, but we've given the whole logo a looser and fresher feel.

You can see it's made up of two hand-drawn characters and the name, written in lower-case 'Meta Action for Children', a special typeface that the legendary typographer Erik Spiekermann designed just for us.

If you are fundraising on behalf of Action for Children, please go to our supporter logo section to find out more about using our logo. You must not download or use any logo on this website. If you would like to request our logo, please complete the logo request form, and we will contact you.