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Our imagery brief

Kids Playing In Pool

How our photographs should look

Our approach to the imagery we create is just the same as our approach to writing, and it's easy to see why.

The media sometimes presents children in insensitive and sensational ways, and children just don't like it. We know, they tell us.

So we've pledged to always portray them with dignity and with fairness, and when it comes to imagery, that means in a way that's real.

The children we work with face challenges enough and we don't think that's helped by portraying them as victims.

Give them some encouragement, and show their strength. We're here to give them hope, not to dwell on their misery. So show them as heroes, because that's what they are.

Just make sure to download the imagery brief, so you know all the details.