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Brand Story

This is how Action for Children works.

Brand Story

Everything you need to know about our Brand.

OUR AMBITION

Any child who needs help gets help.

HOW WE DELIVER

Do what's right for children. Do what's needed. Do what works.

HOW ACTION FOR CHILDREN WORKS

Our work has a lasting effect on disadvantaged children, their families and our society. We always demonstrate what we do, and show how it works. We know that the problems children face can be solved, and that patterns of disadvantage, neglect and emotional distress can be overcome when we intervene. In a world where one thing often leads to something worse, we prove how it can lead to something much, much better.

OUR VALUES

We’re straightforward, honest and analytical.

We partner, we collaborate and we share.

We value evidence and expertise.

We find strengths, we build on positives.

We don’t judge, we don’t belittle, we get on with it.

We think hard, then do, what’s right for children.