Getting the proportions right

The proportions applied to our sub-brands are based on the proportions from our main logo.

The sub-brand name should be on two lines (or just one if it is only one word) and use the same text heights and spacing as our primary logo.

The accompanying image should then be the height of two lines of text, even if the sub-brand's name is only one word, and the line should underline the name of the sub-brand.

The accompanying image should never be wider than the image in our main logo.

Clear space should be the x-width (the height of the letter 'd' in our primary logo).

Proportions image 01