Sub-brands

Sub-brands give a distinctive personality to the many different campaigns and events we create. However, they are not brands in their own right; they are part of our larger Action for Children brand.

We represent this relationship by always designing them in the same way, using our typeface and our drawing style.

The name of the sub-brand should use a combination of our grey (Cool Grey) and our black (Black Seven) as shown below. If the name of the sub-brand is only one word long, then you should just use our black. However, if the word has certain letters to be picked out, use black for the letters that need to be emphasised and grey for the rest.

Text must all be in lower case, as it is in our primary logo. The illustration should use our continuous line style. It must only use colours from our primary and secondary colour palettes.

Use the mono version for materials that will reproduce at low quality (eg photocopies).

Welsh version of sub-brand logos

For the Welsh version of sub-brand logos, the logo becomes bilingual, with the translation sitting above the English type.