Our colours

Colours are a very important part of making any brand easy to recognise, so it's important not to use too many.

At the same time, we are a children's charity and we want to make our designs bright and colourful too.

So in order to be recognisable and still use a good range of colours, we have a primary and secondary colour palette.

We use the primary colours for things like headlines, text and backgrounds, and we use the secondary colours for illustrations or to make some writing stand out, either by making it a different colour from all the rest or putting it in a different coloured box.

Never use any colour apart from the ones you see below.

Primary colours

Action for Children Red	Action for Children Grey
C=0 M=95 Y=100 K=0 R=237 G=27 B=45 Web = #ed1b2d	C=0 M=3 Y=10 K=10 R=232 G=223 B=209 Web = #e8dfd1
Action for Children Black	Action for Children White
C=0 M=0 Y=15 K=82 R=84 G=83 B=74 Web = #54534a	C=0 M=0 Y=10 K=10 R=255 G=255 B=255 Web = #ffffff

Secondary colours

C=0 M=8 Y=21 K=32 R=185 G=171 B=150 Web = #b8ac98	C=0 M=9 Y=80 K=0 R=255 G=255 B=79 Web = #ffff4f
C=20 M=0 Y=85 K=0 R=211 G=224 B=77 Web = #d3e04d	C=27 M=47 Y=0 K=0 R=184 G=144 B=194 Web = #b890c2