The line itself

Our line device represents the continuous support we give to children. We use it to give a sense of being uninterrupted, or to take you from one place to another. It's loose and organic, moving and adapting itself to the different needs of the layout, just like we move and adapt ourselves to the ever-changing needs of children and young people in the UK.

It brings a playful element to the often very serious issues we talk about, and because it has an almost childlike feel, it serves as a constant reminder that children are at the centre of everything we do.

Below is an example of using the line in a design.