You have seen how the phrase 'always there for children' is at
the centre of everything we do, and that we've summed this up in
our endline with the words 'as long as it takes'.
'As long as it takes' expresses our attitude to helping children
- that we should always give them as much time as they need. It
shows our determination, and it sets us apart from other charities
that work with children, so that people are really clear about who
we are.
If you're really going to transform the lives of children who
have had to face terrible traumas and challenges, you quite simply
have to take 'as long as it takes'.
It's something we're really passionate about, so we've used our
line device to create an endline. This makes it stand out, and we
use it as much as we can, whether it be at the top of every page on
our website, on a television advert, or on a little leaflet we
might pop through your door.
Just as with the line illustrations, the endline should always
have a continuous feel, so that it feels like it's coming from
somewhere and going somewhere.
If you're creating materials to use in Wales, you should also
use the Welsh version of 'as long as it takes', which you can see
below.
