Designing for the web

Unlike print materials, web pages should always feature our primary logo in the top left of the page and follow normal clearspace rules.

Unlike printed materials, web pages need to adapt to different browsers, screen resolutions and browser window sizes, so there are no set grids to follow. However, you should still follow all the guidelines on type, imagery, and look and feel in the brand elements section of this toolkit.

Overall, web designs and language should be as clean and simple as possible, because that's our brand, and because that's the best way to design websites anyway!

You'll see our guidelines in action in our website.