Co-branding

Action for Children often works in partnership with other organisations. When you are creating materials for these partnerships, you must first determine whether Action for Children is the lead partner, a joint partner or a supporting partner.

The lead partner is the one that is accountable for the running of the project. Joint partners are jointly responsible. Whichever partner has a funding or support role is the supporting partner. Sometimes there are several of these.

This section covers how you correctly credit these relationships through branding.